| • Aloft Rocks Out With Targeted Campaign |
Aloft Hotels is aiming to turn its rock-star brand image up to 11 with "Project: Aloft Star." The campaign, which launched June 25, solicits musical artists to upload their videos to Facebook for a chance to perform at the main stage of the hotel chain's "Live In The Vineyard" three-day music, wine and food festival in California's Napa Valley in November.
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| • Sweet Treats Bring Great ROI |
It should be no surprise that a direct mail marketing company like Mostad & Christensen Inc. (M&C) runs some effective campaigns promoting its own products and services.
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| • Human Rights Watch Unlocks Prisons With Pens |
Pens proved mightier than prison bars at a recent Human Rights Watch (HRW) event held to raise awareness about Burmese political prisoners.
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| • OKA b. Jumps Feet-First Into Publicity Push |
To boost word of mouth about apparel, often the most effective strategy is to get the product into peoples' hands – or on their feet.
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| • July $1000 Drawing Winner |
July $1000 Drawing Winner is coming soon. Congratulations!
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| • Make It a Date to Remember |
Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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